Company Highlights

Brixy and SnapRetail Announce Partnership

Driving store traffic and sales for independent juvenile retailers

Traci Tarquinio, Vice President of Partner Programs  |  May 01, 2013

BOSTON, MA, and PITTSBURGH, PA, May 1, 2013 - Brixy, a trade association uniting independent juvenile stores to promote and preserve the specialty channel, and SnapRetail, a technology company that provides an innovative online marketing and sales solution to help local store owners increase store traffic and grow sales, have partnered to provide SnapRetail's solution to Brixy members.

The two organizations joined forces because they share a common goal - to help independent retailers in the juvenile market thrive.  Together they will be providing specialized email marketing and social media content and educational programs for children's store owners. In addition, Brixy members will receive special pricing and other exclusive benefits.

Brixy launched in January 2013 to provide a single unified organization of juvenile retailers. It has the full support of NINFRA, USABaby, JPMA and Baby News. All Baby and Child (ABC) provided initial funding for Brixy, which now has over 150 stores in their network.

SnapRetail was founded in early 2010 to help independent retailers complete with national chain stores by providing an affordable, easy-to-use solution for online marketing and sales. With thousands of customers throughout North America, SnapRetail is fast becoming the solution of choice for local retailers.

"We are thrilled to partner with Brixy to support independent children's stores," said Traci Tarquinio, VP of Partner Programs at SnapRetail. "We are committed to work with the association, its members, and its partners to provide innovative solutions that drive store traffic and sales."

Adds Jill Cartwright, Executive Director at Brixy, "SnapRetail has a strong reputation as a proven solution for online marketing, and its focus on developing marketing for retailers gives us confidence that SnapRetail can help our members drive traffic into their stores and increase sales. Together, SnapRetail and Brixy can develop the tools needed to keep independent juvenile retail healthy."

Brixy and SnapRetail will be promoting their partnership at the  All Baby & Child Spring Educational Conference & Trade Show, May 7-9 in Las Vegas, NV.

About SnapRetail

SnapRetail provides a web-based solution that makes it easy for local retailers to engage with customers through email, Facebook, Pinterest, and Twitter. Unique product features such as an interactive planning calendar, monthly promotion kits, hundreds of pre-written and professionally designed templates and social media posts, and an exclusive offers program make SnapRetail the choice for thousands of retailers looking for a one-stop-shop for their marketing needs. Retailers can purchase a subscription to gain access to all of these features. Learn more at www.snapretail.com.

About Brixy   

Brixy is a trade association uniting independent juvenile stores to promote and preserve the specialty channel through innovative products, improved cash flow and national scale in marketing to consumers. Our mission is to keep the specialty sector a vibrant and essential part of the juvenile industry. Simply put - we want to improve retailers' quality of life by making it fun and lucrative to be a store owner. For more information, visit www.brixy.com.

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