About Jessica Biblis

Jessica Biblis wants to live in a world where shoes are optional, chocolate is plentiful, and every lead is a quality one. As a marketing manager at SnapRetail, she spends her days figuring out ways to help small businesses take charge of their online marketing. When she’s not pondering the challenges of independent retailers, you can find her watching shameful amounts of reality television and scratching behind the ears of Lucy, her 3-year-old chihuahua.
  • Email Lists

6 Reasons Buying an Email List is Bad for Business

By |May 11th, 2015|Blog, Marketing|

“Too often the shortcut, the line of least resistance, is responsible for evanescent and unsatisfactory success.”
– Louis Binstock

Keep this quote in mind the next time you start thinking about buying an email list. The temptation can be great, especially if you are new to email […]

  • grand central

The 5 W’s of Facebook’s Website Custom Audience Pixel

By |April 28th, 2015|Blog, Marketing, Product Announcements|

Read this quick, 3-minute blog post for the who, what, where, when, and why of Facebook’s Website Custom Audience Pixels

The Website Custom Audience Pixel is a powerful component of Facebook’s advertising platform that lets you create Facebook Ads that target people who have visited your […]

  • Connect with Pinners through Direct Messages

Pinterest Updates: Direct Messages and More

By |August 13th, 2014|Blog, Marketing|

Last week, Pinterest announced two updates that affect how business are seen on Pinterest and how they can communicate with their followers.


Pinterest logos get a slight makeover

The first update, while small, is mighty important. The way profile images appear has changed from a square image […]

  • 13 Reasons Why Not to Use a Personal Email Account for Email Marketing

13 Reasons Why Not to Use a Personal Email Account for Email Marketing

By |July 21st, 2014|Blog, Marketing|

Sending marketing emails to your customers from Outlook, or any other personal email service provider, may seem innocent enough. No harm, no foul, right? Actually, it’s quite the opposite. Not only does it violate major laws, it can have some negative effects on your business, […]

  • Celebrate Independent Retailer Month

Celebrate Independent Retailer Month

By |July 9th, 2014|Blog, Retail Insight, Valued Partners|

Ah, July! Long summer days, cookouts and campfires. Fireworks, celebrations and the red-white-and-blue. It’s the time of year in which we reflect on what it means to have our independence as a nation. But for hundreds of thousands of small businesses across the country, […]

  • How to Lose Facebook Fans

How to Lose Facebook Fans

By |September 27th, 2013|Blog, Marketing|

Facebook Posting Tip - Don't Yell At Customers

There’s nothing more aggravating than losing something. Your keys. Your wallet. And certainly your mind. But when you start to lose Facebook fans, it’s not only aggravating, it’s […]

  • The Difference Between Facebook Advertising and Promoted Posts

The Difference Between Facebook Advertising and Promoted Posts

By |September 25th, 2013|Blog, Marketing, Retail Insight|

After many years of skepticism, Facebook has proven to be a successful marketing vehicle for thousands of store owners. Whether it’s through relationship building, exclusive promotions, product announcements or direct sales, Facebook is full of features to help you reach your loyal customers while exponentially […]