Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]
Learn about mobile's role in email marketing, design tips, and the basics of autoresponders in "Email Marketing for Small Business [Part 1]." Now you may ask, if email is everywhere and anyone can send it, why do I need an email marketing tool? [...]
Strengthen your brand identity and bring customers through the door with email marketing! This comprehensive guide will walk you through the ins and outs of creating a successful email campaign. In part 1 we'll walk through the stats behind email marketing, mobile's role, and [...]
Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box chains that may compete on selection and price, independent shops [...]
Our Director of Customer Support, Justin Shoup, interviewed a current SnapRetail subscriber to get the scoop on her online marketing! JS: I’m here with Karen from Sew Creative in Ashland, OR. Karen recently signed up for our Managed Services package where one of our [...]
The merchandising plan articulates your desired outcome by product groups — revenue, gross profit percentage. If it’s too detailed, it can be too unwieldy to implement. If it’s too top-level, it won’t direct your day-to-day inventory management and buying. It’s most effective to evaluate [...]
One key to creating an excellent retail experience for your customers is to know your customers well enough that you can anticipate their needs and the type of merchandise or services they will gladly purchase. Nothing is worse than bringing in merchandise that you [...]
To help you with your marketing while you are on the go, SnapRetail has launched a new podcast!These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.Each [...]
Us: "Hey! How's your December going?" Retailers: SnapRetail is here to help. We've complied some of our favorite tips we've overheard our support team and marketing team share this week. “The Holiday season doesn't end at Christmas! Make sure [...]
Black Friday. Small Business Saturday. Cyber Monday. Fill up on the turkey, stuffing and pumpkin pie while you have the chance because the next few days will be a bit of a retail blur. Inventory will fly off the shelves, but we’ve got three last [...]