Marketing insights for the independent retailer

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Easy Twitter Tips for Your Retail Business

Twitter has become one of the most popular social media platforms, where people share their thoughts in 140 characters or less. This kind of communication is happening between 500 million Twitter users more than 340 million times per day. That …

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Marketing to Millennials

If your store has been around for a few years, you probably have some loyal customers you know by name. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising.

But ther…

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How To Use Technology To Provide A Better Customer Experience

I've been in the retail industry for more than 20 years and I can tell you that today's modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, shoppers expect retailers to be just as up to date…

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Pinning to the Next Level

It's no secret that Pinterest has become a part of many of our daily routines. It has also become a huge part of small businesses and their marketing strategies. There are some strategic ways of using Pinterest successfully for your business th…

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Why A Website Works for Your Small Business

Without you even knowing it, a customer could be on your website right now, searching for your store hours, reading your latest blog post or taking a peek at this upcoming season's merchandise. Because your website speaks for your store, you f…

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