Marketing insights for the independent retailer

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How To Use Technology To Provide A Better Customer Experience

I've been in the retail industry for more than 20 years and I can tell you that today's modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, shoppers expect retailers to be just as up to date…

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Pinning to the Next Level

It's no secret that Pinterest has become a part of many of our daily routines. It has also become a huge part of small businesses and their marketing strategies. There are some strategic ways of using Pinterest successfully for your business th…

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Why A Website Works for Your Small Business

Without you even knowing it, a customer could be on your website right now, searching for your store hours, reading your latest blog post or taking a peek at this upcoming season's merchandise. Because your website speaks for your store, you f…

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Social Media Branding: What it is and what YOU need to know!

Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses.

Just as y…

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Local SEO: What is it and how do you improve yours?

SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search rankings more often than not resul…

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