Marketing insights for the independent retailer

Template Inspiration: Spring Renewal

Hellospring _square

The days are getting longer and new products are arriving in your store daily. What better way to turn up the sunshine on spring than through your store, email and social media channels? This month, we're giving you the tools to do just that with a spring mood board created by our graphic designer, Jocelyn Cocain.


Hello, Spring!

The first day of spring is right around the corner! Jump into the spirit of spring with a pop of color in your emails and on social media. This mood board is designed to show you the inspiration behind the SnapRetail template, "." I pulled cheerful hues from the header image to create the vibrant color scheme for insp…

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Posted by Jocelyn Cocain at 14:00
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Template Inspiration: Valentine’s Day Edition

Share The Love

Just as you have a specific vision for your store's brand, colors, fonts and overall look and feel, the same goes into creating the email templates you see and send through SnapRetail. This month, we're highlighting a soft and feminine Valentine's Day template. Shades of pinks and purples combine with pretty, but readable, fonts to create a unique template that will have your customers feeling the love this Valentine's Day.

Take a peek below into the vision behind the design of this feminine template from our graphic designer Jocelyn Cocain.

Sweet Simplicity

Valentine's Day gives everyone the opportunity to express the feminine side within. For this template, I chose to…

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Posted at 13:49

New Video Tactics for Retailers

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A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store. Social media has made it easy and free for you to take quick videos of anything related to your store, including events, products and employees. Here is how to use video to promote your small business, right from your smartphone.

All about Vine

Social media videos should be short and sweet, and mobile service, Vine, allows you to create and share six second looping videos. Not only …

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Posted at 14:20

Merry Christmas from SnapRetail!

Merry Christmas

During the most wonderful time of the year, we want to wish you a very Merry Christmas. We thank you for being a member of our SnapRetail family.

Watch our holiday video below for a very special message from us. Happy holidays!


Screen Shot 2013-12-23 At 1.12.25 PM

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Posted by Kelley Sloyer at 13:02
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3 Quick, Last-Minute Holiday Marketing Tips

Screen Shot 2013-12-17 At 4.16.06 PM

We've finally arrived at the single digits of the Christmas countdown. The next few days will prove to be some of the busiest of the year. So how can you squeeze in last-minute marketing ideas to move merchandise and increase sales? Read on to learn three quick tips to grab your customers' attention before the big day.

1. Offer gift ideas to customers via email

Promoting your products is especially important this weekend as it's the last one before Christmas. Not only are you giving your customers last-minute gift ideas, but you're moving through inventory, too.

Keep your email short and sweet; feature product pictures along with a short description and the …

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Posted by Kelley Sloyer at 16:05
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