Marketing insights for the independent retailer

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Why A Website Works for Your Small Business

Without you even knowing it, a customer could be on your website right now, searching for your store hours, reading your latest blog post or taking a peek at this upcoming season's merchandise. Because your website speaks for your store, you f…

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Social Media Branding: What it is and what YOU need to know!

Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses.

Just as y…

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Local SEO: What is it and how do you improve yours?

SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search rankings more often than not resul…

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Top 4 Small Business Website Refreshers

You don't get a second chance to make a first impression. You've probably heard that saying in some form or another and have been making an effort to ensure that your first impression is a good one. Yet there is one thing that is often neglecte…

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The Key to Event Marketing Success

A successful in-store event is the perfect way to drive traffic, get to know your customers and have a great time doing it! Follow these tips to host a store event that will be one for the books.

Choose a theme

In the beginning stages…

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