Marketing insights for the independent retailer

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Connect with Pinners through Direct Messages

Last week, Pinterest announced two updates that affect how business are seen on Pinterest and how they can communicate with their followers.

The first update, while small, is mighty important. The way profile images appear has changed from…

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Getting Started on the Right Foot with Twitter

Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store.

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The Small Biz Suggestion Box

Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and…

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Adding a Personal Touch to Your Email Marketing

Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That's why we've added new features to make it easy for you to collect customer information, create lists and send beautiful emails to yo…

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13 Reasons Why Not to Use a Personal Email Account for Email Marketing

Sending marketing emails to your customers from Outlook, or any other personal email service provider, may seem innocent enough. No harm, no foul, right? Actually, it's quite the opposite. Not only does it violate major laws, it can have some n…

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