Marketing insights for the independent retailer

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The Key to Event Marketing Success

A successful in-store event is the perfect way to drive traffic, get to know your customers and have a great time doing it! Follow these tips to host a store event that will be one for the books.

Choose a theme

In the beginning stages…

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Back to School Means Stress-Free Shopping for the Stay-at-Home Parent

The back-to-school shopping spree may be nearing an end, but there is still an opportunity for your store to capitalize on an important shopper - the stay-at-home parent.

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Connect with Pinners through Direct Messages

Last week, Pinterest announced two updates that affect how business are seen on Pinterest and how they can communicate with their followers.

The first update, while small, is mighty important. The way profile images appear has changed from…

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Getting Started on the Right Foot with Twitter

Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store.

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The Small Biz Suggestion Box

Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and…

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