The SnapRetail Blog

Marketing insights for the independent retailer

Introducing Brand Identity in SnapRetail

At SnapRetail, it is our mission to help independent retailers reach their customers, build their brand and grow sales through smart online marketing. In an effort to support our customers, we welcome an exciting addition […]

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Top Instagram Tips for Retailers

Instagram has become one of the most popular social media platforms among people of all ages, and savvy businesses are finding creative ways to tap into its potential as a new marketing channel. Keep reading […]

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3 Simple Holiday Marketing Ideas to Implement Now

You’re busy playing Santa: listening to gift requests, helping nice and naughty customers, and wrapping gifts to be delivered on Christmas Eve. So who has the time to promote your store through online marketing without […]

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Easy Twitter Tips for Your Retail Business

Twitter has become one of the most popular social media platforms, where people share their thoughts in 140 characters or less. This kind of communication is happening between 500 million Twitter users more than 340 […]

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Marketing to Millennials

If your store has been around for a few years, you probably have some loyal customers you know by name. Many of these customers are part of the Baby Boomer generation and respond well to […]

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How To Use Technology To Provide A Better Customer Experience

I’ve been in the retail industry for more than 20 years and I can tell you that today’s modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, […]

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Pinning to the Next Level

It’s no secret that Pinterest has become a part of many of our daily routines. It has also become a huge part of small businesses and their marketing strategies. There are some strategic ways of […]

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Social Media Branding: What it is and what YOU need to know!

Most of us automatically recognize the golden arches, Nike’s swoosh symbol, the apple for Mac products and what they stand for. Branding isn’t only important for big name companies, but also a responsibility for small […]

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Local SEO: What is it and how do you improve yours?

SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search […]

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Top 4 Small Business Website Refreshers

You don’t get a second chance to make a first impression. You’ve probably heard that saying in some form or another and have been making an effort to ensure that your first impression is a […]

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The Key to Event Marketing Success

A successful in-store event is the perfect way to drive traffic, get to know your customers and have a great time doing it! Follow these tips to host a store event that will be one […]

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Back to School Means Stress-Free Shopping for the Stay-at-Home Parent

The back-to-school shopping spree may be nearing an end, but there is still an opportunity for your store to capitalize on an important shopper – the stay-at-home parent.

Many parents, grandparents and other caregivers may have […]

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Connect with Pinners through Direct Messages

Last week, Pinterest announced two updates that affect how business are seen on Pinterest and how they can communicate with their followers.

The first update, while small, is mighty important. The way profile images appear has […]

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Getting Started on the Right Foot with Twitter

Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store.
It is clear that Twitter is essential for […]

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The Small Biz Suggestion Box

Your store may not have a physical “suggestion box,” but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can […]

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Adding a Personal Touch to Your Email Marketing

Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That’s why we’ve added new features to make it easy for you to collect customer information, create lists and send beautiful […]

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13 Reasons Why Not to Use a Personal Email Account for Email Marketing

Sending marketing emails to your customers from Outlook, or any other personal email service provider, may seem innocent enough. No harm, no foul, right? Actually, it’s quite the opposite. Not only does it violate major […]

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Creating Trendy Store Displays with Mood Boards: Nautical, Rustic and Brights

Whether you live in a beach town or in the middle of a bustling city, it’s guaranteed that your customers are going to be in a summery state of mind. Catch their attention with these […]

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Grow Your Following with a Social Media Contest

If you’re looking to boost your business, create some social media buzz and have fun with your customers, contests are the way to go. They are a great way to get your following more involved […]

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Celebrate Independent Retailer Month

Ah, July! Long summer days, cookouts and campfires. Fireworks, celebrations and the red-white-and-blue. It’s the time of year in which we reflect on what it means to have our independence as a nation. But for […]

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Introducing SnapRetail’s New Resource Center

Craving a pick-me-up to turn up your day, you find yourself in front of a vending machine. Browsing the vast selection of goodies, you make a selection and add money to complete your purchase. Within […]

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Take Your Customer Service to Social Media

Great customer service is essential when it comes to building an excellent reputation for your business.  According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase […]

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How to Get Your Business on Google

Your customers, current and potential, are searching for your business online whether you realize it or not. When they ask a friend for your store’s phone number or address, their response is almost guaranteed to […]

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Using Facebook’s New Page Layout to Your Advantage

Another day brings with it another change from Facebook. This time, it’s affecting the overall look and feel of your Facebook Page on desktops. So what are the most important changes you need to know […]

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Making Strides with Instagram

More than 16 billion photos have been uploaded to Instagram since its inception, quickly earning recognition as the number one photo sharing social network. Retailers around the world use Instagram to share photos of their […]

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Template Inspiration: Spring Renewal

The days are getting longer and new products are arriving in your store daily. What better way to turn up the sunshine on spring than through your store, email and social media channels? This month, […]

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Template Inspiration: Valentine’s Day Edition

Just as you have a specific vision for your store’s brand, colors, fonts and overall look and feel, the same goes into creating the email templates you see and send through SnapRetail. This month, we’re […]

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New Video Tactics for Retailers

A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive […]

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Merry Christmas from SnapRetail!

During the most wonderful time of the year, we want to wish you a very Merry Christmas. We thank you for being a member of our SnapRetail family.

Watch our holiday video below for a very […]

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3 Quick, Last-Minute Holiday Marketing Tips

We’ve finally arrived at the single digits of the Christmas countdown. The next few days will prove to be some of the busiest of the year. So how can you squeeze in last-minute marketing ideas […]

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Instagram and Your Small Business

 

Facebook, Twitter and Pinterest are social media staples for your business. Add Instagram and you’re expanding your reach into a larger social community.

Small businesses are joining Instagram to share pictures and short videos of products, […]

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The Small Business Saturday Successes Continue

Small Business Saturday was created in 2010 by American Express to encourage customers to shop at small, local stores. From there, the event grew. In 2012, Americans spent an estimated $5.5 billion on Small Business […]

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Pinterest Place Pins: Put Your Store On The Map

As if the team at Pinterest needed to give you another reason to want to pin! The social network’s newest feature, Place Pins, was designed to plot pins on specific locations on a map. Not […]

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How to Lose Facebook Fans

There’s nothing more aggravating than losing something. Your keys. Your wallet. And certainly your mind. But when you start to lose Facebook fans, it’s not only aggravating, it’s detrimental to your business.

You worked hard to […]

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The Difference Between Facebook Advertising and Promoted Posts

After many years of skepticism, Facebook has proven to be a successful marketing vehicle for thousands of store owners. Whether it’s through relationship building, exclusive promotions, product announcements or direct sales, Facebook is full of […]

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Facebook Contests: Easier and Engaging

We’ve all seen them; businesses on Facebook running contests on their walls without a third party app. “Comment here to be entered to win!” Or, “Like and share this post to be eligible to win!” […]

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In-Store Event Ideas for Indie Retailers

It’s no secret that brick and mortar stores are in some serious competition with e-commerce sites. Shoppers can now fulfill all of their needs with the click of a mouse. But where e-commerce companies compete […]

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How to Manage a Month of Marketing and Event Planning

Your personal calendar, whether digital or paper, is used for more than a reminder of the time and location of your dinner date next Friday. It’s where you note when your bills are due, where […]

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Pinterest Marketing: How to Measure Your Success

This post was originally published by Retail Minded’s Founder and Editorial Director, Nicole Leinbach Reyhle

Your Pinterest business page is verified, and your page is stacked with specific, yet creative, boards. Your boards are packed with rich keyword-oriented pins, […]

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Team Building: SnapRetail-Style

As the saying goes, “work hard, play hard.” And here at SnapRetail, you can call that our company motto.

It’s essential to the culture of a business to establish a fun, but productive working environment where […]

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Getting Social: A Beginners Guide to Facebook, Twitter and Pinterest

This post was originally published by Independent Retailer and featured as the cover story in their June 2013 print edition.
It’s natural for society to push back when change occurs. We all become accustomed to our daily […]

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Blogging 101 for Your Small Business

To blog or not to blog? That is the question. And the answer is yes.
So you’ve decided to start a blog and you sit down to write, but more questions arise. The biggest and most […]

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Facebook Insights Explained

You already know Facebook is an important component to your marketing plan. You spend many hours each month posting, but how do you know if your posts are effective? Facebook Insights is a comprehensive, free […]

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Integrating Traditional & Digital Outlets for a Complete Marketing Message

As the diverse collection of online media continues to grow at lightning speed, many independent retailers have begun to question the value of maintaining their presence in traditional marketing. They know cultivating a strong online […]

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Beat Out the Big Boxes: Integrating Email & Social Media

Years ago, your big-box competition had a monopoly on advertising. They inundated potential customers with 30-second television spots highlighting their low prices and must-have products. They followed up with billboards showcasing a season-specific product that […]

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Rich Pins: The Newest Pinterest Features Bond Inspiration with Information

You thought your customers were passionate for Pinterest, just wait until they discover the latest improvements to the fastest growing social network. Pinterest recently unveiled a new set of features that inject pins with additional […]

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Get Found Through Social SEO

This post was originally published by Retail Minded’s Founder and Editorial Director, Nicole Leinbach Reyhle

Small business owners have known that consumers’ main source of discovery has been the internet ever since Google first became a […]

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Avoiding the Spam Folder

One major challenge that all marketers have is ensuring their email gets to the recipient’s inbox instead of the spam folder. We’re here to help you reach more inboxes!

First, let’s start by explaining how the […]

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Event Promotion: Get Social

Have you ever found yourself in the midst of a marketing campaign promoting an upcoming event when you realize your results are nowhere near your target goal? You have built a marketing campaign and shared […]

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Elements of a Marketing Campaign

If you’re hosting an in-store event, it’s not enough to promote it solely through email. To attract the most customers and thus maximize profit, it’s crucial to promote your event through a variety of channels. […]

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Pt 1: Building Customer Loyalty Through Online Customer Appreciation

Building customer loyalty through online customer appreciation is essential in nurturing long-time relationships. Connecting with your following both online and off will keep your brand top-of-mind when customers are looking for something specific.

Why would someone […]

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Pt 2: Building Customer Loyalty Through Online Customer Appreciation

So you’re back for more online customer appreciation tips to get your social following buzzin’ about your biz. If you’ve implemented the tips from Part 1 of this series then you’ve learned how valuable positive […]

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Text vs. Images: Which Wins In Social?

Visuals are stimulating. Rich photography and colorful graphics have the ability to catch your attention during the busiest time of day but may not be able to hold it. Text can be boring. Bulleted sentences […]

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Mobile POS Buying Advice for New Small Business Owners

Small business owners are often on a tight budget. A mobile POS system can be a cost-effective way for small businesses to complete necessary business processes while streamlining the checkout process and increasing customer service. […]

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AK Rikks, Giant Store with an Even Bigger Heart

This guest post was originally published by One Step Retail’s Business Alliance Specialist, Amy Hanson on the One Step Retail Solutions Blog.

When AK Rikk’s first opened in 1986, their focus was on men’s suits and their […]

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5 Things Retailers Need To Succeed On Pinterest

If your retail location is not on Pinterest by now, you are missing out on a chunk of highly connected consumers. Consumers are collecting, interacting and gaining inspiration from local stores through Pinterest. If you […]

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Using Our Pre-Written Copy for the Perfect Message

We’ve done something at SnapRetail that we hope saves our retailers time: find the right words for them. Through our pre-written social media and email posts, we’ve taken care of that age old question, “Well… what do […]

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