Black Friday. Small Business Saturday. Cyber Monday.
Fill up on the turkey, stuffing and pumpkin pie while you have the chance because the next few days will be a bit of a retail blur. Inventory will fly off the shelves, but we’ve got three last minute tips to help you make the most of the weekend holidays.
1. Assign someone to take photos and videos
In the chaos of the day, you don’t want to forget to document the fun. Ask a team member to take photos and videos during your events.
- Photograph happy customers (Instagram posts with faces perform 38% better!)
- Take a boomerang with a product (Here’s an example of SnapRetail boomeranging for inspiration!)
- Get the behind-the-scenes staff selfies
- Video your store’s doors opening
- Create a panorama of your storefront and Main Street
The days will fly by, but your photos and videos last much longer. Ask the team member to collect all the content from the day and then post the album to Facebook. (Hint: This will be great material for next year’s marketing too!)
2. Schedule 1 email and 2 social posts per day
Right now. Do it. If you haven’t already, take 10 minutes to schedule a daily email and at least 2 social posts.
Here’s the framework:
- Send an email to your list of subscribers the evening before with a brief description of “What’s happening tomorrow.” Share a preview photo of merchandise.
- Create a social post for each morning. Include your hours of operations and any details of day’s events.
- Schedule a follow-up post for each afternoon. Remind your customers of a weekend special (for example: gift wrapping, coffee and cookies, free personalization, etc.) and post your closing time.
3. Write little thank you notes for your staff
There are plenty of challenges that will most likely arise this weekend. Before the potential chaos, set aside the time to thank your staff. Make the day special with a little something extra. Handwrite a note. Buy the coffee. Bring the donuts. With the support of an inspired, motivated team, your day will run much smoother.