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Designing an Effective Website CTA for Small Business Owners

By |January 20th, 2017|Blog, E-Commerce, Marketing, Retail Insight, Valued Partners|

Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A […]

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How to Make Coupons More Effective

By |January 11th, 2017|Blog, Email Marketing, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability. […]

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Get Gift Card Savvy! Tips for Redemption

By |December 28th, 2016|Blog, E-Commerce, Marketing, Valued Partners|

A guest blog post from our friends at Patti Biro & Associates Nearly very spa, salon or medical spa has been promoting the sale of gift cards for holiday gift giving. But selling a card is only part of the story-now is the […]

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5 Ways to Make the Most of Buy Local Groups

By |December 28th, 2016|Blog, Marketing, Valued Partners|

A guest blog post from our friends at Independent We Stand There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement […]

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Store Performance Review Checklists

By |December 27th, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us!  This is the time each year that you will be planning your strategies for 2017 very shortly.  Smart retailers will take […]

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Running an Omnichannel Jewelry Store

By |December 22nd, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on […]

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6 Quick Holiday Tips from the SnapRetail Marketing Pros

By |December 8th, 2016|Blog, How to, Marketing|

Us: “Hey! How’s your December going?” Retailers:

SnapRetail is here to help. We’ve complied some of our favorite tips we’ve overheard our support team and marketing team share this week.

“The Holiday season doesn’t end at Christmas! Make sure to thank […]

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How to Make Word-of-Mouth Work for Small Businesses

By |August 16th, 2016|Blog, Marketing, Social Media, Valued Partners|

A guest blog post from our friends at Unity Marketing On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New […]

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Facebook is Still King If You Want to Reach Young People. And It’s Not Even Close.

By |August 11th, 2016|Blog, Marketing, Social Media, Valued Partners|

A guest blog post from our friends at Civic Science Those of us in marketing and media love to over-hype new things. Remember when “location-based” services like Foursquare were all the rage for about five minutes? Today, it’s Pokémon Go. Tomorrow it will […]