• The Principles of Jewelry Display

The Principles of Displaying Jewelry

By |February 21st, 2017|Blog, Marketing, Retail Insight, Valued Partners|

One of the top goals in display design is to expose as much of your inventory as possible to customer view, while at the same time giving every jewelry piece the distinction it deserves.  Each merchandise group receives only a certain amount of […]

  • Get Ready for Valentine's Day

Get Ready for Valentine’s Day Bridal Traffic

By |February 6th, 2017|Blog, Marketing, Retail Insight, Valued Partners|

February is the second strongest engagement month of the year, eclipsed only by December. While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts men are contemplating […]

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Designing an Effective Website CTA for Small Business Owners

By |January 20th, 2017|Blog, E-Commerce, Marketing, Retail Insight, Valued Partners|

Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A […]

  • Coupon Preview Image

How to Make Coupons More Effective

By |January 11th, 2017|Blog, Email Marketing, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability. […]

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Get Gift Card Savvy! Tips for Redemption

By |December 28th, 2016|Blog, E-Commerce, Marketing, Valued Partners|

A guest blog post from our friends at Patti Biro & Associates Nearly very spa, salon or medical spa has been promoting the sale of gift cards for holiday gift giving. But selling a card is only part of the story-now is the […]

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5 Ways to Make the Most of Buy Local Groups

By |December 28th, 2016|Blog, Marketing, Valued Partners|

A guest blog post from our friends at Independent We Stand There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement […]

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Store Performance Review Checklists

By |December 27th, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us!  This is the time each year that you will be planning your strategies for 2017 very shortly.  Smart retailers will take […]

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Running an Omnichannel Jewelry Store

By |December 22nd, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on […]

  • Retail Storefront with Snow SnapRetail

6 Quick Holiday Tips from the SnapRetail Marketing Pros

By |December 8th, 2016|Blog, How to, Marketing|

Us: “Hey! How’s your December going?” Retailers:

SnapRetail is here to help. We’ve complied some of our favorite tips we’ve overheard our support team and marketing team share this week.

“The Holiday season doesn’t end at Christmas! Make sure to thank […]