• The Principles of Jewelry Display

The Principles of Displaying Jewelry

By |February 21st, 2017|Blog, Marketing, Retail Insight, Valued Partners|

One of the top goals in display design is to expose as much of your inventory as possible to customer view, while at the same time giving every jewelry piece the distinction it deserves.  Each merchandise group receives only a certain amount of […]

  • Get Ready for Valentine's Day

Get Ready for Valentine’s Day Bridal Traffic

By |February 6th, 2017|Blog, Marketing, Retail Insight, Valued Partners|

February is the second strongest engagement month of the year, eclipsed only by December. While Valentine’s Day is one of the top events for most retail jewelers, the average sale tends to be lower than Christmas, as the other gifts men are contemplating […]

  • 5 Must Haves SnapRetail

Setting Up Your Retail Business: 5 Must Haves

By |February 2nd, 2017|Blog, How to, Retail Insight, Valued Partners|

You have the winning Idea. You have taken the time to create an overall plan that outlines what you want your retail store to feel like and what type of merchandise you want to offer. And you are pretty sure that you have […]

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Designing an Effective Website CTA for Small Business Owners

By |January 20th, 2017|Blog, E-Commerce, Marketing, Retail Insight, Valued Partners|

Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A […]

  • Coupon Preview Image

How to Make Coupons More Effective

By |January 11th, 2017|Blog, Email Marketing, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability. […]

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Store Performance Review Checklists

By |December 27th, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us!  This is the time each year that you will be planning your strategies for 2017 very shortly.  Smart retailers will take […]

  • omnichannel-store-for-jewelry

Running an Omnichannel Jewelry Store

By |December 22nd, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on […]

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How to Prepare Your Business for a Holiday Disaster

By |November 30th, 2016|Blog, Retail Insight, Valued Partners|

A guest blog post from our friends at Fit Small Business. While you might be decking the halls this time of year, you also should prepare your business for potential pitfalls. This time of year, more than others, provide some possible problems […]

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3 Last Minute Tips for Thanksgiving Weekend

By |November 21st, 2016|Blog, Email Marketing, How to, Retail Insight, Social Media|

Black Friday. Small Business Saturday. Cyber Monday.

Fill up on the turkey, stuffing and pumpkin pie while you have the chance because the next few days will be a bit of a retail blur. Inventory will fly off the shelves, but […]

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How to Be Ready for Small Business Saturday

By |November 10th, 2016|Blog, Retail Insight, Valued Partners|

A guest blog post from an experienced retailer, Katie Kapro What do you feel when you hear the words “Black Friday?”

I feel a tightness in my chest. My breath becomes shallow. I inadvertently start clenching my teeth. For real.