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Designing an Effective Website CTA for Small Business Owners

By |January 20th, 2017|Blog, E-Commerce, Marketing, Retail Insight, Valued Partners|

Whether you are a billion-dollar tech giant like Amazon or a small chocolate shop owner, if you have a landing page on your website, you need a great on-page call to action (CTA) in order to convert those online prospects into customers. A […]

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How to Make Coupons More Effective

By |January 11th, 2017|Blog, Email Marketing, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability. […]

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Get Gift Card Savvy! Tips for Redemption

By |December 28th, 2016|Blog, E-Commerce, Marketing, Valued Partners|

A guest blog post from our friends at Patti Biro & Associates Nearly very spa, salon or medical spa has been promoting the sale of gift cards for holiday gift giving. But selling a card is only part of the story-now is the […]

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5 Ways to Make the Most of Buy Local Groups

By |December 28th, 2016|Blog, Marketing, Valued Partners|

A guest blog post from our friends at Independent We Stand There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement […]

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Store Performance Review Checklists

By |December 27th, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Review and conquer, with the New Year, in front of us!  This is the time each year that you will be planning your strategies for 2017 very shortly.  Smart retailers will take […]

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Running an Omnichannel Jewelry Store

By |December 22nd, 2016|Blog, Marketing, Retail Insight, Valued Partners|

A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on […]

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How to Prepare Your Business for a Holiday Disaster

By |November 30th, 2016|Blog, Retail Insight, Valued Partners|

A guest blog post from our friends at Fit Small Business. While you might be decking the halls this time of year, you also should prepare your business for potential pitfalls. This time of year, more than others, provide some possible problems […]

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How to Be Ready for Small Business Saturday

By |November 10th, 2016|Blog, Retail Insight, Valued Partners|

A guest blog post from an experienced retailer, Katie Kapro What do you feel when you hear the words “Black Friday?”

I feel a tightness in my chest. My breath becomes shallow. I inadvertently start clenching my teeth. For real.  

  • SnapRetail Listen to Your Customers

Why You Should Pay Close Attention to the Voice of Your Employees

By |October 12th, 2016|Blog, Retail Insight, Valued Partners|

A guest blog post from our friends at InMoment. “The customer is always right.” You’ve probably heard that a million times. But let’s talk about what happens when the employee is right, and how your company can benefit from listening to its frontline employees. […]