Marketing insights for the independent retailer

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The Small Biz Suggestion Box

Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and…

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Adding a Personal Touch to Your Email Marketing

Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That's why we've added new features to make it easy for you to collect customer information, create lists and send beautiful emails to yo…

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13 Reasons Why Not to Use a Personal Email Account for Email Marketing

Sending marketing emails to your customers from Outlook, or any other personal email service provider, may seem innocent enough. No harm, no foul, right? Actually, it's quite the opposite. Not only does it violate major laws, it can have some n…

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Creating Trendy Store Displays with Mood Boards: Nautical, Rustic and Brights

Whether you live in a beach town or in the middle of a bustling city, it's guaranteed that your customers are going to be in a summery state of mind. Catch their attention with these three beautiful summer-themed store displays, and host a summ…

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Grow Your Following with a Social Media Contest

If you're looking to boost your business, create some social media buzz and have fun with your customers, contests are the way to go. They are a great way to get your following more involved with your page and to spread the word of your busines…

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