| 1. | A Facebook Welcome Like No OtherBy April McCrumb, 1/31/2012
Want to take your Facebook page to the next level? Consider a custom “welcome” page. Customizing a welcome page with your brand can appeal to new fans and
help promote your business. April’s gathered
some great examples to spark ideas for your welcome page and shows you the
steps to get you started!
>> Welcome your fans on Facebook |
| 2. | Confessions of a First-Time Market AttendeeBy Jessica Brown, 1/31/2012
Jessica shares her first impressions and "dare we say" shocking revelations about her adventures at the Atlanta and Dallas markets.
>> Jessica tells all! |
| 3. | What is SnapFinds?
Learn how to drive traffic to your store and increase sales with no inventory investment with a daily offer program that puts you in control.
>> Find out how you can particpate for FREE! |
| 4. | 5 Reasons to Shop 24/7 with MarketPlaceBy Cory Van Horn, 1/17/2012
Retailers are looking for new ways to find the latest and most innovative products all in one place. With over 80,000 active products available for retailers to browse and buy, MarketPlace is the largest e-commerce wholesale website for the gift and home industry. This article offers 5 reasons why SnapRetail has made it easy for retailers to buy 24/7.
>> SnapRetail's MarketPlace is more than just an online store |
| 5. | Cut The S.P.A.M. (Sneaky, Puzzling, And Misleading) MessagesBy Zach Lancia, 1/17/2012
Approximately 70%
of emails are considered SPAM. Could you
be sending SPAM without even knowing? I'll explain the laws surrounding SPAM as well as share tips on
how to keep your emails in your customer's inbox.
>> Read the 7 main requirements of SPAM |
| 6. | 10 Things Customers Won't Tell You
Being a retailer means wearing a lot of hats, including "mind reader" because we often have to try to figure out what our customers are thinking without them verbalizing their thoughts.
>> >>Carol spills the beans on what your customers are really thinking |
| 7. | 2012 Fashion Color Trends
Pantone, the global authority on color, recently revealed Tangerine Tango, a reddish orange hue, as the color of the year for 2012. Our merchandising expert, Traci Tarquinio, is here to highlight this spring’s fashion color trends, including Tangerine Tango, for the new year.
>> Learn more about Pantone's hot color predictions for 2012 |
| 8. | It's the Little ThingsBy Linda Cahan, 12/20/2011
When it comes to visual merchandising, window displays aren’t the only thing that can make your store memorable. Thoughtful little merchandise stories are like visual surprises that can delight shoppers.
>> Be inspired by these twee or quaint display ideas |
| 9. | Post Holiday Success: Maximizing the Season of MeBy Doug Fleener, 12/20/2011
Are you ready for the post holiday rush? Look at your customers who come in with a return or exchange as an opportunity. All it takes is the right mindset and three “I”s with a smile.
>> Find out how to maximize sales during the post holiday season |
| 10. | Increase Sales and Customer Satisfactionwith an Organized Retail Space
Susie Hayman
|
An organized retail space plays a critical role in finalizing sales and driving revenues. So, where and how do you start?
>> Get organization tips for your store |
| 11. | Meet SnapRetail's Merchandising Team
They are passionate about trends, merchandising, products and brands! So much so, we’re giving them a monthly platform to talk about the ins and outs of merchandising!
>> See what they've got in store for you! |
| 12. | Understand Inspirational Gift Customers to Increase Your Sales
Understanding the inspirational giftware customer may help increase this category’s sales in your store. Inspirational giftware has found a niche as a way to reflect personal lifestyle choices and to reach out to others.
>> Learn more about who buys inspirational gifts |
| 13. | Deliver a Great Experience with Customer KnowledgeBy Doug Fleener, 11/22/2011
The more you know about your customer, the easier it is to
deliver a great experience and create a sale.
>> Discover the three levels of knowledge to connect with your customers |
| 14. | Jewelry Displays that DazzleBy Becky Tyre, 11/22/2011
A little creativity with different props can go a long way in really making your store's jewelry inventory stand out. Get inspired by these ideas and tips for fun ways to display, especially small pieces that might otherwise get ignored.
>> Try these display ideas for jewelry |
| 15. | Create Media Buzz for Your Store Around Small Business Saturday
Employ the power of media this holiday season to help spread
the word about your store.
>> Learn 7 strategies for maximizing your media coverage on Small Business Saturday |
| 16. | Featured Video: Team SnapShots - Meet Gary B.! 11/8/2011
This week’s Team SNAP shot, a video series that shows you what goes on behind the scenes with our fun Snappers, is Gary B.!
>> Meet Gary
|
| 17. | Gifted Insights from a Fellow Retailer
When Mandy Becker owner of Swagger Gifts in Cary, NC, opened her shop she never expected the close relationships she developed with her customers over the years.
>> Learn about Mandy's insights and best practices |
| 18. | Let Customers Know What Goodies are Arriving at Your Store with Snap-in-the-Box!
Exclusive to TrafficBuilder, your favorite vendors
automatically create an online album of products they’ve shipped to your
store. Send one of these to your
customers and they’ll know what’s coming before it even hits your shelves!
>> Are you taking advantage of this TrafficBuilder feature? |
| 19. | Being Human in Business…Works
In general, humans are emotional beings, created to live in community with other humans and to interact with on a personal level. There’s more to every business transaction than a logical need – there's an emotional connection that takes place. How can you use this fact to connect on a deeper level with your customers today?
>> Connect with customers to grow your business |
| 20. | Featured VideoOne Word One Dollar10/25/2011 
Vera Bradley &
SnapRetail employees share their word for breast cancer survivors. Share your
one word on our Facebook page.
>> Be
inspired
|
