| 1. | Remind Them You're Around
Bob Negen |
Phone calls are a great way to connect with your customers. They're more personal than email and a call allows you to express yourself simply by using the tone of your voice.
>> Read how phone calls to customers can be effective |
| 2. | Buy Best Sellers
Bob Negen |
While careful inventory management is always a good idea, there is one thing to keep in mind: never run out of best sellers!
>> Read more on the benefits of keeping best sellers in stock |
| 3. | Number Magic
Bob Negen |
There's a simple copywriting technique that never fails to improve response rates on any of your marketing pieces. Do you know the secret?
>> Learn how numbers can add magic to your marketing copy |
| 4. | Pennies In Your Pocket, Money In The Bank
Bob Negen |
It's tough to keep everyone on your team positive, proactive, and pumped up all the time. Learn how to keep them feeling great with a neat trick.
>> Read more about motivating pennies |
| 5. | Give Them a Reason to Read
One of your challenges as a retailer is to find genuine, authentic reasons to communicate with your customers. >> Learn tips for making good content for your customers |
| 6. | Start Fresh in 2010There's no better time than the beginning of a new year and new decade to clean up your act and start fresh! >> Learn tips on freshening your store for the new year |
| 7. | Build Your Email List TodayIn his new video, exclusively made for OneCoast, Bob explains why the holiday season is the BEST time to develop your email list, and creative ways to do it.
>> Learn more & watch Bob's new video |
| 8. | Tis the Season for Thanking
One of the best ways to start a great customer relationship is to follow up immediately after a sale with a personal, handwritten thank you note. But it takes time – what are some new tech twists on thank you’s? >> Learn Bob’s 21st approaches for thanking customers |
| 9. | 4 Tips to Increase Your Holiday Sales
Bob has a new list of ideas to help you increase sales NOW!
Also, you can sample part of the Retail Mastery System for FREE. >> Get Bob’s advice & learn about his incredible offer |
| 10. | The Importance of Inventory Management
Bob Negen
|
Running an Open-to-Buy plan for your store is the most important expense management tool any retailer can have in their arsenal. >> Read about how to set up and maximize your Open-to-Buy plan |
| 11. | Just Be-Cause!
Bob Negen
|
Everyone loves being endorsed - and you can make endorsements even more powerful by working with local non-profit agencies and other worthwhile causes. >> Learn how cause marketing is a win-win strategy for retailers |
| 12. | You Sample, You Sell
Bob Negen
|
There's nothing better than giving away free samples to get your customers to try, love, and buy whatever it is you have to sell. >> See why giving samples will help you sell more |
| 13. | How to Build Super-Profitable Multiple-Purchase Programs
Bob Negen
|
One simple way to increase the number of times a customer buys from you during the year is to create "multiple-purchase programs". These programs generate more income and even better, predictable recurring income. >> Learn to set up your own program |
| 14. | Top 10 Tips to Make This Your Best Trade Show Ever
Bob Negen
|
Trade shows...Love 'em or hate 'em, they should be an important event in your life as a businessperson. You get to see new products, renew old friendships, learn about industry trends, and develop a network of professional colleagues. >> Read Bob's Top 10 Tips |
| 15. | How to Write A HOT Headline
Bob Negen
|
Are your marketing materials as effective as they could be? One solution is examining the headlines in your marketing materials. >> Read Bob’s tips on developing customer-focused headlines |
| 16. | Keep In Touch|
Bob Negen
|
Your most important business asset in any economic climate is your customer. In uncertain times, it’s even more important that you nurture your relationship with each and every one of them. >> Read new tips for communicating with customers |
| 17. | Power Promotions|
Bob Negen
|
When many small business owners think of promotions, they automatically think of putting goods and services on sale. There are also lots of great promotions that get their impact from fun and added value rather than cash savings.
>> Get ideas to run “added value” promos in your store |
| 18. | The Keys to Successful Cause Marketing
Bob Negen
|
Cause Marketing is when your store partners with a worthy cause. It is a terrific way to generate store traffic & sales, while also doing "good" for charity. >> Learn how to make Cause Marketing Events work at your store |
| 19. | Top 10 Things Every Successful Retailer Must Do In 2009
Bob Negen
|
Will you be successful in 2009? We're fresh out of crystal balls, but here are 10 tips that will make a big difference! >> Read Bob's Top 10 for 2009 |
| 20. | 24 Ways to Boost Sales & Save Sanity During the Holidays
Bob Negen
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There's no single Christmas miracle on this list, but the combined power of these tried and true ideas is truly miraculous! >> Check out Bob's tips for holiday season success |
