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BooksContinuing education is a necessary ingredient for any successful business. SnapRetail is making this easier for you. We've put together a list of business books for the independent retailer. These books are grouped into 4 categories: Competition, Consumer Habits, Merchandising, Operations. Click the links or scroll down to see the titles that will help you to compete in today's market, increase sales, merchandise your store, and make your business more successful! Buy from SnapRetailWhy We Buy
Written by Paco Underhill Is there a method to our madness when it comes to shopping? In this witty, eye-opening report on our ever-evolving consumer culture, author and research company CEO Paco Underhill answers with a definitive "yes." Why We Buy is based on hard data gleaned from thousands of hours of field research—in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. 
Marketing Your Retail Store in the Internet Age
Written by Bob & Susan Negen In Marketing Your Retail Store in the Internet Age, Bob and Susan Negen show you how to use innovative, inexpensive marketing techniques to create new customer relationships and do more with the customers you already have. Using both time-honored, low-tech tactics and new, high-tech marketing ideas, the Negens adapt the best of what worked for mom and pop and expand it for the twenty-first century.
"Absolutely Essential Guide to Planning Fabulous Retail Events"
Written by Lynni Megginson Looking for creative ways to grow and retain your customers? Lynni Megginson, listed in Home Accents Today Magazine Top 50 Retail Stars of 2005, shares her secrets of successful event planning. This guide is a complete "how-to" manual and workbook for retailers to fully and successfully plan their show events.
A Shopkeeper's Manual
Written by Mary Liz Curtin, The Penny Pinching Retailer As seen in GIFTWARE NEWS Mary Liz Curtin offers guidance for retailers on a vast array of topics with her trademark wit & wisdom.
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