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Contents

Advisor Articles

15 Tips for Improved Subject Lines

Subject lines are one of the most important components of a successful promotional or newsletter e-mail. Working in tandem with the from line, it determines what the recipient does with the email.

>> Learn how to get more opens with improved subjects

Six Attributes of Leadership


Doug Fleener
There are many attributes that extraordinary leaders have that good managers don't. Learn six characteristics of good leaders and how managers can improve.

>> Learn six techniques of effective leaders

The Re-Return of the Layaway

The layaway concept dates back to the Great Depression when retailers gave customers a chance to buy items they would not have been able to afford otherwise. The concept is still in use today, and can be used effectively.

>> Learn more about using layaway at your store

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Videos

Webinars/Podcasts

  • OneCoast Seminar Series
    Seminars for Gift, Home Decor and Collegiate retail stores hosted by OneCoast. Learn how to attract more customers, secrets of hosting great events that will send sales through the roof, great new ideas for creating fabulous in-store displays, and how to build better relationships with your sales reps.
  • Specialty Shop Retailing
    A short podcast program by Carol L. Schroeder on topics of interest to independent retailers and other small business owners. Each of the eight minute episodes also includes a bit of humor from the Orange Tree Imports "Nonsense Files". Subscribe now (it's free!) so you won't miss a single program.
Learn More About Podcasts
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