Brands with top class Omni-Channel customer engagement retain 89% of their customers on average, compared to just 33% for companies with weak Omni-Channel customer engagement. That 3x difference could make or break a business. However, the case for going Omni-Channel is not that clear [...]
When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]
A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on consumer behavior. [...]