Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]
America's Main Streets are the lifeblood of our communities. They bring local residents together in shops, restaurants and community centers. They’re home to our favorite hometown traditions, like festive parades and holiday events. Main Streets put dollars into the economy and vibrancy into the community. [...]
A guest blog post from our friends at Independent We Stand There’s no denying that buy local groups can – and do – enhance a community. In communities across the country, these groups of small businesses provide a framework for promoting the buy local movement [...]
A guest blog post from an experienced retailer, Katie Kapro What do you feel when you hear the words “Black Friday?” I feel a tightness in my chest. My breath becomes shallow. I inadvertently start clenching my teeth. For real. Black Friday has been [...]