For small businesses in the modern era, it’s no longer a question of whether they need a website. A web presence is required for even the smallest brick-and-mortar businesses. What you should consider instead is how robust a website you need. Retail businesses in [...]
SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]
SEO is extremely important for local businesses, as statistics show that 46% of all Google searches are local. Local searches result in higher traffic conversion; i.e., 18% of local smartphone searches led to purchase within a day compared to 7% non-local searches. Link signals [...]
Is a mobile-friendly website necessary? Do you really need a website that will look good and perform well on smartphones and tablets? My guess is you probably already know the answer (by the way, it’s yes), and yet not all small businesses have websites [...]
What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a looped, short, silent video or a slideshow. You can now [...]
You have the winning Idea. You have taken the time to create an overall plan that outlines what you want your retail store to feel like and what type of merchandise you want to offer. And you are pretty sure that you have the financial [...]
According to a recent study, 78% of shoppers used the internet for research during the holiday season last year. Your customers are making their lists and checking them twice...online. Even if your business isn’t e-commerce, you have an opportunity to make an impact on sales [...]
This post was originally published in Independent Retailer. Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages. We are not math experts (just marketing ones), but we can assume that is a [...]
SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search rankings more often than not result in higher traffic to [...]