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It is finally HERE! The Pointe shoe of the future! Join us on Monday, May 6 from 3:30-8 for our ELEKTRA event!
We will have Carolynn Rowland from SoDanca in our store doing the fittings. A little bit about Carolynn: she began her ballet training a bit later than most. At age 13 she started training at Magda Auñon School of Classical Ballet. Her dance education evolved a bit further when she moved to Tampa, Florida training at the Next Generation Ballet under the direction of Peter Stark. At age 16, Carolynn attended the School of American Ballet. Upon her graduation at SAB she received a Corps de Ballet contract with the Los Angeles Ballet. Carolynn is now a third year Corps de Ballet member and Só Dança’s Marketing Coordinator. All of these schools have prepared her for her professional career in ballet and business.
We are SUPER excited about this event and we would like to have as many of our wonderful customers there as possible! If you just want to check out the shoe, COME! If you don't need new shoes now but will for the next dance season, COME! If you are 100% in love with your current pointe shoe, but don't want to miss out on the hype, COME! Beginner pointe dancers, advanced, teachers...everyone needs to come and see this shoe!
Need more incentive to make an appointment to check out the Elektra? Everyone that makes an appointment and comes for their fitting that day will also receive 20% off* all in stock SoDanca products! There's nothing better than that!
Give us a call 919-787-0011 to reserve your appointment time!
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About the ELEKTRA:
THE DREAM
If all limitations were removed, what would be the features of the perfect pointe shoe? Lisias Ransan, Só Dança’s CEO met with some of his key pointe shoe destination retail store friends come up with a solution. Together they discussed the dream pointe shoe.
THE CLEANUP
Very similar to the Marie Kondo’s “Method of Decluttering,” we analyzed and agreed on pieces and practices that did not bring them joy in the regular pointe shoe. That approach affected the whole shoe from the intricacy of the materials, to producing, selling and particularly to wearing it. The team then innovated it all by changing, updating and minimizing it, ultimately creating a revolutionary new pointe shoe.
READY TO DANCE
The idea was a shoe that is ready to wear, the break-in process is no longer necessary, it is a minimalist shoe as it does not have any side seams or drawstrings, the heel will never bag. If that was not enough, we are set out to minimize injury with the way that the shoe is produced. Truly revolutionary.
CUSTOMIZATION FOR ALL
When you think about pointe shoe from a retailer’s perspective, you will have to know that there are many sizes, widths and shanks. A retailer, in order to have one size run of 1 type of pointe shoe, they will need to order at least 150 pairs and that will give them a slim inventory of 1 pair of each variation. We solved this retail problem. One pair equals 10 pair of a regular pointe shoe as the shank is customizable. It will be the first time where an end consumer will be able to successfully customize their shoe to their needs. The dancer will even have the ability to customize each foot if they would like.
This one shoe can be used as a demi-pointe shoe, and depending upon what type of variation, class, etc., the dancer is participating in they may require a harder or softer shank.
To further the customization, it has heat responsive properties that allow for manipulation. By warming the shank with a heat source it will mold to the precise manner and desired shape retaining its new found memory.
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*20% off discount applies to in stock SoDanca merchandise only and is only applicable for dancers that make an appointment for an Elektra fitting.
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