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Quilt Shops!
Join the Pantie Raid 2016!
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Become a Pantie Raid 2016 Collections Center. It's easy!
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1) Make a connection with a local women’s shelter to determine their needs
2) Collect new store-packaged panties, underwear, pajamas, etc for women
3) Give a fat quarter in return for each package donated
4) Deliver donations to local shelter |
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There is NO COST to register your shop as a Pantie Raid 2016 Collection Center.
Our goals are to make a difference in our communities, unite with our customers in this charitable undertaking and help women in crisis.
Look for the link to register your store at the bottom of this email. |
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Pantie Raid dates are January 15-23, 2016.
In the USA, this aligns with Martin Luther King Day (January 18) and it’s emphasis as a Day of Service. Click here to read more.
Feel free to adjust the dates to fit your store. |
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Row by Row Experience is supporting the Pantie Raid 2016 by spreading the word to shops and consumers. Shops do not need to be a participating Row by Row shop to join in. Feel free to share this email with other shops.
All shops will be listed as a Pantie Raid Collection Center on the Row by Row Experience™ website. |
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As a registered Pantie Raid shop, you will receive a link to resources such as posters, flyers, artwork for emails, door signs and more. Use any of this information to personalize and develop the event in your store.
Click here to read more about the history of the Pantie Raid from originator Roseann Kermes of Rosebud's Cottage in White Bear Lake, MN. |
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| Registered shops will have access to a whole "drawer" (folder) of Pantie Raid icons. Choose your favorite and use it as your Facebook profile! How fun to cover Facebook with our panties! |
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You can even choose the icon with an outer-space theme!
Change your pantie icons as often as you wish!
Be sure to get your local media involved in your Pantie Raid 2016 event. This makes a great story for your local news. |
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| One more thing to consider... |
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A note from Joy Fetting, owner of Red Pine Quilt Shop in Detroit Lakes, Minnesota:
"Thinking about the Pantie Raid... we have to look on this as a service event not a sales event. The more involvement we have from businesses collecting, the more donations we'll have for the shelters. I participated in a retail training class this summer and they talked about service events and the huge impact they can have on your business. It might not always be on the day of the event, but customers remember what you did and it should be a critical part of your overall marketing strategy. I'm looking at this as an opportunity to give back to the community that I do business in. I want my shop to be remembered as a business that made a positive impact in the lives of women and children in need." |
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