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New from Row by Row Experience!
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Wooly Block Adventure is a new event exclusive to wool shops and shops that carry wool and wool stitchery supplies. If this is your store, we invite you to be part of the pilot program this spring.
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We are looking for 75 shops in
Delaware, Maryland, New Jersey, New York or Pennsylvania
to join the fun, test out the event
and welcome new customers into your store.
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Wooly Block Adventure is similar to Row by Row Experience™.
Participating shops agree to give away the pattern for
one 8-inch wool appliqué block
to every person that visits their store this spring.
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The Adventure runs
March 21 - May 31, 2016
Home Sweet Home is the 2016 theme
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Like Row by Row Experience:
• One pattern at no cost per person
• Shop may create and sell kits for their pattern. Each kit must include the pattern.
• Patterns or kits may not be distributed online, through the mail or at venues outside of the store during event. No exceptions! We want people in our stores!
• Prize given to the first person who brings in complete project using at least 8 blocks from 8 different participating stores.
• Hibernation period: June 1 - July 31. No patterns or kits may be distributed in any way... just put them away.
• After August 1 it is open season - do what you like with your patterns and kits.
• $100 shop registration fee |
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New to Wooly Block Adventure:
• Each pattern must contain a tag (artwork provided)
• A winning project must be presented with the tags from all 8 patterns to win a prize. This will help verify the customer actually had a pattern and didn't simply copy the design from a photo or create their own design.
• The 9th Block! This is a freebie block to be used for promotion. Participating stores may distribute if they want, and it may be included in a winning project, but it may not be counted as one of the 8 required blocks.
• Mini FabricPlates™ from Zebra Patterns! How cute! Sure to be very collectible!
• WBA Pilot Program is limited to shops in DE, MD, NJ, NY and PA |
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FabricPlates are a big part of the success of Row by Row Experience. Our customers go crazy for them! Debra Gabel has created mini plates for Wooly Block Adventure. Click the image below to reserve your phrase and get started on your order.
Note: you may reserve your phrase now, but only registered Wooly Block Adventure shops will be allowed to place an order for FabricPlates.
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Facebook is also a BIG part of the success of Row by Row Experience. Wooly Block Adventure has a Facebook page, too! Click over to like the page and start the adventure. Once you have registered your shop, share the Facebook page with your customers to get them excited about what we are doing this spring.
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Click the lamb to visit the Wooly Block Adventure Facebook page
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Although only 5 states are invited to participate in the Wooly Block Adventure Pilot Program, customers can be from anywhere!
They will travel to find your store, pick up your pattern, purchase your kits and be a part of the fun!
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Wooly Block Adventure
Pilot Program
Delaware, Maryland,
New Jersey,
New York and Pennsylvania
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SnapRetail... simply a great email program for retail shops. Check it out! |
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